Tim Ash to write “By The Numbers” column for Search Engine Watch

I am very proud to announce that I will be a regular contributor to the “By The Numbers” expert column on Search Engine Watch (see the official press release).

As a special benefit to paid Search Engine Watch (SEW) subscribers I have included a full chapter entitled “What and How To Tune: Why Your Site Is Not Perfect” from my Landing Page Optimization Book for download in the members area. SiteTuners will also offer a complimentary landing page review to any SEW member who has a landing page with at least 100 conversions actions per day (sales, downloads, form fills).

As some of you may already know, I have been also writing regularly on the Search Engine Watch blog, and will continue to do so. The By The Numbers column offers me the opportunity to go into more depth in my articles and to also do multi-part articles. I will be focusing on landing page optimization since this is one of the best ways to make a significant impact on the economics of your online marketing program.

My columns will will alternate with those of Eric Enge from Stone Temple Consulting, a long time online marketer and industry commentator (who was kind enough to recently conduct an extended interview with me).

For those of you who are not regular readers or newsfeed subscribers of Search Engine Watch (although its free and you should be), I will cross-post some of my SEW articles and blog posts in this blog.