How do you identify problems to correct in your landing page tests?
I have recently written a 2-column series on Search Engine Watch to answer this very question:
Uncovering Site Problems for Landing Page Optimization, Part 1
Covers web analytics as a source for identifying site problems.
Uncovering Site Problems for Landing Page Optimization, Part 2
Covers onsite search, usability testing, usability reviews, focus groups, eye-tracking studies, customer service reps, surveys, forums and blogs.
If you read these columns and are still drawing a blank, then your site is probably perfect… 
Posted by sitetuners 
