Fixed Price Landing Page Tests with Guaranteed ROI

As many of you know, SiteTuners pioneered the concept of performance-based landing page testing. We got paid based strictly on the extra profits that we created for our clients – as demonstrated in a head-to-head test of our best-performing landing page and their original.

We are the only ones to offer this “put your money where your mouth is guarantee” because we consistently produce results (see our public case studies).

However, some companies could not engage with us on the profit-improvement-split basis because they did not know ahead of time how much we would increase their conversion rate and what the exact payment amount would be.

Our new pricing offers clients the best of all worlds. Each landing page test is a fixed amount, we back it up with a performance guarantee, and it only takes a small deposit to get started.

If we can not increase your conversion rate by a minimum of 5% we will discount our fees and pro-rate them accordingly. That’s right – if we can not show you an improvement in a head-to-head test, you pay us nothing.

For a landing page with decent traffic this means that you are guaranteed to make money on each of our tests, and we have to prove ourselves on every engagement.

Find out more about our services.

Case Study – Red Envelope

This spring we completed a landing page test with Red Envelope. The online e-tailer of personalized gifts agreed to test 576 different versions of their product-detail page. We measured the increase in the “put to cart” actions and were able to create a 4.4% improvement. Even though this was intentionally a conservative and tactical test, this change should add millions to their annual revenues.

Download the detailed case study here.

Search Engine Strategies San Jose – Prequel

Dog days of summer again – must be time for one of the biggest online marketing conferences in the world. Search Engine Strategies San Jose 2008 will be held from Aug 18 – 21 in San Jose.

Tuesday August 19th is shaping up to be quite a day for my favorite topic of landing page optimization:

• 11-12:15 – My solo session on “Landing Page Testing & Tuning” - I will be featuring the top ten landing page testing mistakes to avoid (and giving away cash- really).
  
• 12:15-12:45 A book signing of my Amazon e-commerce bestselling “Landing Page Optimization: the Definitive Guide to Testing and Tuning for Conversions” book (in the same room as my session) – your chance to get an autographed copy.
• 2:45-3:45 “What’s new with Google Analytics and Website Optimizer?” with Google’s Tom Leung and Avinash Kaushik. Last year’s session was jammed to the rafters, so get there early or there may not even be floor space left to sit down.
  
• 4:00 – 5:15 – “Landing Page Utopia: Expert Roundtable“ – with Yahoo’s Ron Belanger moderating, Scott Brinker from Ion Interactive, Frans Keylard from Widemile, Alissa Ruehl from Apogee Search, and Jonathan Mendez from Ramp Digital.

That same night you can catch up with me at the Google Dance where I will be arriving in style on the VIP limo bus courtesy of SES/SEW.

Looking forward to the Search Bash the following night as well.

Hope to see you there – note to first timers: pace yourselves.