On Wednesday October 1st at 3pm I will be speaking on the Advanced PPC: What It Is And How To Avoid The Pitfalls panel session at Online Market World on October 1st. The panel will be moderated by PPC Summit founder Mary O’Brien. Joining me will be Jamie Smith of EngineReady, and Harry Brooks of Network Solutions.
My portion will focus on “information scent”:
Creating a PPC ad is like making a promise. How well you keep this promise on your landing page determines the success of your program. Learn how to align your landing pages with the ad copy in your PPC ads. Streamline your landing page to focus on the desired conversion action and skyrocket your conversion rate.
The conference will also feature a lot of content related to conversion improvement and landing page optimization:
- Web Design for Higher Conversion
- Maximizing Online Transactions Through Trust Indicators
- Seven Deadly Sins of Site Design
- Eight Innovative Strategies to Turn Browsers into Buyers
- Landing Page Testing Best Practices (with Google Website Optimizer’s Tom Leung)
Google Website Optimizer has also been kind enough to sponsor two book signings of my Landing Page Optimization book at the event. Tentatively these will be held after my session on Oct 1st and after the Landing Page Testing Best Practices session on the 2nd. The signings will be on a first come basis and only a few hundred books will be available, so get in line early…
See the Online Market World homepage.
October 1, 2008 at 2:58 pm |
This has nothing to do with this post, however I read your book. Tons of great information thanks for publishing that.