I recently wrote a blog post on Search Engine Watch about Using Video Spokespeople to Increase Landing Page Conversions.
Innovative Media has shown some very promising examples of how substantial conversion increases have helped their clients (such as Napster, Service Magic, and Rhapsody).
But the question remains – will it work for you?
The answer also remains – test it.
Unfortunately up till now testing has been a complicated and expensive proposition:
- Find an actor
- Write the script
- Shoot with pro video equipment against a green screen background
- Produce the video background
- Prepare it for web display with a “player” wrapper
- Pay for the video hosting and display during the test
What if testing the video spokespeople was easy and free?
Of course you would test!
Through our partnership with Innovative Media’s InnovateAds division, we have made this a reality.
If you sign up for one of SiteTuner’s improvement-guaranteed full-service tests we will test a video spokesperson for FREE!
Yes that’s right – absolutely no strings attached – it is all included in our test. Innovate Ads will script, create, and host the ad for the duration of the test.
If the the presence of the video spokesperson ends up as part of the winning landing page in our test, we will even run a follow-up head-to-head test to determine exactly how much it contributes to conversion improvement.
After the test is over, it is completely up to you whether you want to have the video spokesperson continue to appear on your site. If you do, you simply pay the low per-view fee that you had previously agreed to.
Want to see if you qualify for this service? Contact us.
