Our Premier Test has been the mainstay of our testing program for years.
We are the only ones in the industry to offer a performance guarantee and actually pro-rate our fees if we can not demonstrate an improvement in conversion rate.
However, the price of the Premier Test put it out of economic reach for some clients. They simply did not have the scale to get quick payback from a test.
Our recent partnership announcement with OnDialog has changed the testing landscape significantly (see my earlier blog post Landing Page Testing Nirvana – OnDialog/SiteTuners).
Because of the ease of implementing landing page tests on top of the OnDialog system, we are able to dramatically lower the labor costs and time involved in preparing a page for testing.
This has allowed us to slash the price and create a new Express Test for single stand-alone landing pages (or ones that are part of a microsite).
The express test is still powered by our class-leading TuningEngine and produces terrific results for midsize and smaller businesses.
