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AttentionWizard – Eye-tracking without the Eyes

AttentionWizard

Eye tracking studies can be a very valuable tool that can help identify significant problems with your website or landing page. Unfortunately, eye tracking requires expensive and specialized hardware and software to be used, and live test subjects to observe and measure.

In-page Web analytics can also provide detailed heatmaps of people’s clicking and scrolling behavior. But these also require the landing page to be properly tagged and measure the behavior of real site visitors. This data takes time to collect and can only be gathered from “live” pages.

Recent advances in the study of computational attention and human visual processing now offer a new and exciting alternative. AttentionWizard computer algorithms can be used to simulate where people will look during the first few seconds of interacting with your site and create a detailed attention heatmap of your landing page.

This approach has several advantages:

  • Instant results – upload an image of the landing page and get your answer
  • High degree of accuracy – 75%+ correlation with eye tracking and mouse tracking
  • Works with page mock-ups – can be used with in-progress mock-ups before the page goes live

SiteTuners has recently announced the launch of a FREE private beta program (limited to the first 5000 sign-ups) for its new AttentionWizard.com visual attention simulation tool. Free daily heatmaps will be available for all participants for the length of the beta program. A paid version with per-image based pricing is expected by Q1 2010 for individuals, companies, and interactive agencies.

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  1. November 9, 2009 at 11:30 am | #1

    Looking for low prices to consider. We’ve received bids from 4 companies to optimize our site.

  2. November 21, 2009 at 7:39 pm | #2

    ok contact me
    Dr. Burton S. Schuler,

  3. January 8, 2010 at 11:45 pm | #3

    All the more powerful would be to combine these eye tracking studies with mouse tracking studies (something like ClickTale). These analysis methods combined definitely are worth exploring especially if you can afford them for your campaign.

    The more you know about how your visitors use your site the easier it will become to sell to them.

    • January 9, 2010 at 7:59 am | #4

      Hi Kennith,

      I agree, multiple methods for gathering customer insights are best. However, the is a lot of overlap among the three that you mention. Eye tracking is the “gold standard”. Mouse tracking is next best (ClickTale claims 86% correlation with eye tracking”). Attention Wizard prediction is 75% correlated with eye tracking. But you should also consider the costs and effort involved. Eye tracking usually costs over $5,000 per study. Mouse tracking requires you to tag your page with JavaScript and collect data from real visitors to your site. AttentionWizard can be done instantly, does not require real people, and works with landing page mock-up designs that are not even live yet. It is also available for free as a Lite version, and is very inexpensive (pay per use) in the Pro version.

  4. May 26, 2011 at 11:48 pm | #5

    Valuable tool undoubtedly, but at the end of the day it’s just an image processing algorithm right? Whereas CrazyEgg or ClickTale is tracking and reporting real actions. I’m a bit skeptical about this tool, although I think it would be useful in the design/development stage of a website

  1. November 16, 2009 at 4:18 pm | #1

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