Online Phone Leads Go Stale Almost Instantly
The shocking results of a recent study jointly conducted by MIT and InsideSales.com have determined that if you wait even half an hour to first call your leads from on online form-fill, your chances of qualifying the lead drop by a factor of 21!
Read the Search Engine Watch blog post.
Categories: Case Studies, News & Events, Tips & Tricks
So many people don’t answer the phone, and then there is the voicemail factor. Online marketing is a much better option rather than phone leads.
We figured this very valuable information out on our own. We had a growing stack of opt-in leads from our website that were rarely answered and very cold at best. In an attempt to see what was going on with our incoming calls and Opt-in leads, I forwarded our business phone # to my cell phone and had the Opt-in leads Emailed to my phone also.
I found out two things:
#1 My staff was getting great percentages of calls to appointments
#2 I was getting great percentages of Opt-in leads to Appointments!
The only reason for this turn around was because their request for information was promptly returned.
What was key was that now, nearly every returned Opt-in call was answered! (they were by their computer and phone – and thinking about us!). Many seemed surprised and impressed, even saying that “I can tell you really care about your customers because of your promptness.”
The result: Easy $!!
Katie
MMA Fitness Austin, TX
The problem is when customers are surfing they usually don’t have any loyalty built in yet. By adding a stronger value or value proposition, you can achieve a higher retention rate.
That’s natural considering that the prospect is looking for the product right now and your competitor is right under (or above) you in Google. The customer wants the product now, not when you get the chance to call him.
Ah… the wonders of the internet.