New Weekly LPO Radio Show on WebmasterRadio.FM

I am thrilled to announce my new  weekly Internet radio show “Landing Page Optimization (LPO)” on WebmasterRadio.FM

Tune in every Monday at 11am PST 2pm EST for the latest episodes.

I promise to make it an entertaining and educational half hour.

In addition to addressing key topics critical to LPO success, I will be interviewing knowledgeable experts  in the field.

The first 4 shows are “in the can”.

• The Importance of Landing Page Optimization
• Writing for Conversions
• Interview with David Szetela from Clix Marketing
• Interview with Jim Sterne of eMetrics Marketing Optimization Summit

Stay tuned for the following upcoming inteviews:

• Sandra Niehaus  – author and VP of User Experience at Closed Loop Marketing
• Eric Hansen – CEO of SiteSpect
• Trevor Claiborne – product marketing manager for Google Website Optimizer

Bryan Eisenberg from FutureNow and Avinash Kaushik from Google have also promised to stop by for an interview in the near future.

If you miss any episodes, you can download them as a podcast later.

Check out the LPO show page on WebmasterRadio.FM

Catch you on the Internet airwaves!

Landing Page Optimization Book – German Edition

As many of you know, I wrote a Landing Page Optimization book and it was published early last year by Wiley Press.

I am gratified to report that it has been received very well. The book has already sold over 15,000 copies (making it a bona-fide bestseller in the technical book arena).

It has gone to a second printing with a better cover photo of me (as well as a $25 coupon for Google AdWords inside which means you actually make money if you buy it on Amazon).

It was also kind of a kick to find out that the book had also been optioned in five other languages:

• Chinese
• Korean
• Polish
• German
• Brazilian Portuguese

But I must admit that it is very bizarre to have the German-language translation of the book land on my desk courtesy of the publisher.

The cover color is more blood orange than the original and the dollar signs at the bottom of the sales funnel have been replaced by euros.

I can only understand a few words and the rest is gibberish (I guess now I know how some readers of my English language edition must feel )

Check it out on the German site for Amazon.

eMetrics San Jose Preview – May 4-8, 2009

The eMetrics Marketing Optimization Summit is back on the West Coast at the Fairmont Hotel in San Jose, California. The focus this year will be on how to increase profits with data that you already have. The conference will feature an all-star cast of really smart online marketers headed by organizer Jim Sterne himself.

I will have a busy presenting schedule (in addition to catching up with all of my friends):

• May 5, 4:25 – 5:15 -Your Baby Is Ugly – Live Landing Page Mini-Critiques – Stop by to have volunteers’ sites dissected live in front of a live audience.
• May 6, 4:15 – 5:00 - Avoiding the 7 Deadly Sins of Landing Page Design – Learn how to avoid common conversion mistakes that are costing you money.
• May 8, 9:00 – 4:00 - Landing Page Testing Crash Course – Join me for this intensive post-conference full-day workshop (additional registration fee required).

Hope to see all of you there!

Conversion optimization guarantees success in 2009!

Few things in internet marketing come with a money back guarantee – with the exception of SiteTuners optimization testing!

Our full service testing service includes a performance guarantee. If we cannot increase your existing conversion rate by 5% or more, the test fees are either prorated or free.

Are your landing pages or website a great candidate for conversion optimization? If so, perhaps we should explore how SiteTuners flat fee, full service, guaranteed testing services could help ensure a great 2009. Please let us know if you would like a detailed information package or a call from SiteTuners to help better understand your options.

Search Engine Strategies NYC Prequel – March 23-27, 2009

Hard to believe another year has gone by since the last SES NYC. This terrific show is an action packed gathering of thousands of top online marketing professionals.

It seems like landing page optimization has finally arrived from and center on the SES agenda – my week will be very busy:

• Monday March 23rd  1:00 pm – 5:00 pm – Landing Page Testing Crash Course (1/2 day workshop)

I will lead a half day intensive workshop during the SEM training day that precedes the conference.  Several morning workshops are also available.

• Tuesday March 24th 11:45 am – 12:45 pm – Landing Page Testing & Tuning

Join my friend and moderator Sage Lewis for my solo session on landing page optimization.

• Tuesday March 24th 1:00 pm – 2:00 pm – Free Book Signing

Join me at the Google booth on the exhibit floor and get a free signed copy of my Landing Page Optimization book courtesy of our friends at Google Website Optimizer (GWO). Hang out at the booth and learn how you can start using this terrific free tool for A/B Split Testing or Multivariate Testing. Also, the free books are for full conference pass holders only (single day is okay) – but due to the limited supply and large demand we will be unable to give books to Expo-Hall-only pass holders. Better get in line first if you want one…

• Tuesday March 24th 4:30 pm – 5:30 pm – Extreme Makeover: Conversion Edition

Join moderator Christine Churchill, Bryan Eisenberg, Ethan Giffin, and myself for this entertaining 360-degree view inside of landing page testing. We will do in depth critiques of websites and show how they can be improved. After the conference we will actually test our ideas in a head-to-head landing page test and see if they improve performance. Guaranteed to be a great time!

• Tuesday March 24th 5:30 pm – 6:30 pm – OnDialog.com Networking Cocktail Reception

Join us in the exhibit hall for free drinks and a nice way to wind down the day. Preview the new OnDialog landing page creation and management solution (powered by our SiteTuners TuningEngine). This groundbreaking system lets you visually design a landing page test and deploy it with the push of a button – no I.T. involvement or page tagging needed!

• Wednesday  March 25th 2:00 pm – 3:00 pm – Your Baby Is Ugly – Landing Page Mini-Critiques

Join me in the exhibit hall (booth # 1122) to see websites and landing pages dissected live. You can simply watch or volunteer your site – I promise you will learn a lot either way. This session is open to Expo-Pass -only holders in addition to full conference attendees.

• Thursday March 26th 2:15 pm – 3:30 pm – Google Website Optimizer: Radically Improve your Conversion Rate!

Moderator Bryan Eisenberg will lead a lively discussion with Trevor Claiborne, Kayden Kelly, and me about the best way to leverage Google’s excellent free landing page testing tool.

Hope to see you all there!

Keeping up with Tim Ash – I am now on Twitter

Guy Kawasaki finally convinced me that getting on Twitter actually makes business sense.

I know I am late to the party – but I am a little slow at times… 

In any case, I wanted to share my current contact information with anyone who wants to reach me or stay up on my activities.

Work (PST)     (619) 223-8020
Skype             tim_ash1
Twitter            twitter.com/tim_ash
LinkedIn         www.linkedin.com/in/timash
Facebook        www.facebook.com/people/Tim-Ash/711922881

Company               SiteTuners.com
Blog                       Blog.SiteTuners.com
Book                      LandingPageOptimizationBook.com
Column                  SearchEngineWatch.com
Free Resources      LandingPageDirectory.com

Podcast of Tim Ash with Jim Kukral

I recently had an interview with online marketing evangelist Jim Kukral.

Listen to the podcast here.

Tim Ash Podcast on DishyMix

I was recently interviewed by Susan Bratton of DishyMix fame. She is a dynamic and very personable lady who genuinely enjoys what she does. Her show has featured many of my heroes, mentors, friends, and colleagues in the past including Jim Sterne, Kevin Ryan, Andy Beal, Seth Godin, Steve Wozniak, and Danny Sullivan.

We had a fun and far ranging discussion about landing page optimization and a number of personal topics that I usually do not get to air out in public in my professional role.

You can listen to the podcast and get a full written transcript here:

http://personallifemedia.com/podcasts/232-dishymix/episodes/27094-tim-ash-sitetuners-landing-page

Is it the economy or simply poor conversion?

SiteTuners has one simple piece of advice – get a second (expert) opinion!

At SiteTuners we’ve launched a cost-effective service offering that will accomplish just that: our “Express Review”. During the 45 minute interactive session our conversion experts will take you through an intense critique of your landing page or website.

The Express Review helps identify issues that may be impairing your site’s ability to influence visitors into taking desired actions.

Specifically we focus on:

• Information architecture
• Usability & task analysis
• Branding & visual theme consistency
• Page layout & design
• Credibility and trust symbols
• Text copy and messaging
• Calls to action

The service is delivered live using “GoToMeeting” enabling us to record the audio and video of the session and provide a copy in Windows Media Format for later review. Addressing issues we surface will have a positive impact on your conversion rates.

The fee is just $499. You can utilize the Google Checkout process on our website to order the service. Simply click this link http://www.sitetuners.com/express-consulting.html and then “Buy now”.

The process starts with a brief questionnaire. The actual review will be scheduled within 7 -10 days of questionnaire return.

If you have any further questions please do not hesitate to contact us.

Kind regards,

Greg

Greg White
VP Sales & Business Development
SiteTuners.com

Three ways to have a great 2009!

Are you looking for ways to improve your firm’s financial performance? Want to start the New Year off right?

Increasing your landing page and website conversion rates are quite simply the fastest ways to improve revenue and profits; in many cases the ROI can be dramatic. At SiteTuners we have performed hundreds of website optimizations and as a by-product developed the knowledge and skills to rapidly identify conversion weaknesses.

We can quickly put these skills to work for you:

• Express Review – a hard-hitting 45 minute critique of your landing page or website and why it may be experiencing conversion challenges – just $499.

• Conversion Jumpstart – building upon the Review, a report presenting thorough analysis and detailed, actionable recommendations and screen shots to help bring immediate conversion improvements.

• Optimization Testing – flat fee full service engagements with a performance guarantee – you pay nothing if we cannot help you achieve a better performing website. Let the voice of your customers help you achieve superior conversion performance.

Are you are ready to bring about conversion rate improvement? Shall we explore how SiteTuners can help you achieve you goals?

If yes, let’s talk soon and put plans in place to make 2009 a great year.

SiteTuners’ Sales Team

Phone: (619) 223.8020

Email: sales@sitetuners.com