Landing Page Optimization Book by SiteTuners.com President Tim Ash
Well, it’s taken a year of my life but my book is finally out, and doing great! Check out the book’s website at LandingPageOptimizationBook.com.
I was asked to write this book by John Wiley & Sons Press because there was a gap in the available knowledge on the topic of landing page optimization and testing. Sure there are lots of books on web design, web usability, and persuasive web copy-writing. But these topics are just a small subset of the knowledge that is required to have a successful landing page testing program.
Many books by so-called online marketing “experts” will purport to know the “right answer”, and tell you what you should do in a particular situation. This is valuable as far as it goes. But in my own extensive experience with TESTING landing pages, my opinions and ideas are very often wrong. No single expert or company can be right all of the time, and understand exactly what your particular website visitor audience will respond to. That is the whole point of testing (as opposed to conjectures or guessing).
My book tries to fill in the holes around testing in particular: how to identify problems with your site, how to decide what page elements to test, how to understand the math and statistical assumptions behind testing, and how to select the right testing method and understand its limitations. In addition, I cover real-world considerations such as the company politics of tuning, how to create an action plan for your testing program, and how to avoid common testing pitfalls and problems.
So if you are looking for good books on website design or usability in general, you should get them as well. But this book should be useful to you if you are interested in learning the additional topics that you will need to understand in order to be successful with landing page optimization and testing.
Last I checked (on 2/28/08), the book was at #12 on the bestseller list Computers & Internet category on Amazon, and #344 overall!
Special Promotion – Discounts off of autographed book copies
If you upload a picture of yourself holding the book for the reader gallery, we will email a $10-off discount code for up to three of your friends for autographed copies of the book.
Here’s to higher landing page conversion rates, and your continued online marketing success!