Posts Tagged ‘search engine strategies’

SiteTuners at Online Marketing Summit in San Diego, Feb 2010

January 18, 2010 Leave a comment


The annual Online Marketing Summit 2010 is returning to San Diego  February 22-25, 2010. This exciting event filled with top speakers will be held at the beautiful Paradise Point Resort on San Diego Bay.

A very solid three day program is in store with a final day co-hosted by Search Engine Strategies. A full day of pre-conference training and certification courses is also available.

Hear SiteTuners CEO Tim Ash speak during two solo sessions:

Since this is SiteTuners’ hometown we will be well represented at the event. We hope to see you at OMS and show your our brand of San Diego hospitality!

Search Engine Strategies NYC Prequel – March 23-27, 2009

March 20, 2009 1 comment

Hard to believe another year has gone by since the last SES NYC. This terrific show is an action packed gathering of thousands of top online marketing professionals.

It seems like landing page optimization has finally arrived from and center on the SES agenda – my week will be very busy:

  • Monday March 23rd  1:00 pm – 5:00 pmLanding Page Testing Crash Course (1/2 day workshop)
  • I will lead a half day intensive workshop during the SEM training day that precedes the conference.  Several morning workshops are also available.

  • Tuesday March 24th 11:45 am – 12:45 pm – Landing Page Testing & Tuning
  • Join my friend and moderator Sage Lewis for my solo session on landing page optimization.

  • Tuesday March 24th 1:00 pm – 2:00 pm – Free Book Signing
  • Join me at the Google booth on the exhibit floor and get a free signed copy of my Landing Page Optimization book courtesy of our friends at Google Website Optimizer (GWO). Hang out at the booth and learn how you can start using this terrific free tool for A/B Split Testing or Multivariate Testing. Also, the free books are for full conference pass holders only (single day is okay) – but due to the limited supply and large demand we will be unable to give books to Expo-Hall-only pass holders. Better get in line first if you want one…

  • Tuesday March 24th 4:30 pm – 5:30 pmExtreme Makeover: Conversion Edition
  • Join moderator Christine Churchill, Bryan Eisenberg, Ethan Giffin, and myself for this entertaining 360-degree view inside of landing page testing. We will do in depth critiques of websites and show how they can be improved. After the conference we will actually test our ideas in a head-to-head landing page test and see if they improve performance. Guaranteed to be a great time!

  • Tuesday March 24th 5:30 pm – 6:30 Networking Cocktail Reception
  • Join us in the exhibit hall for free drinks and a nice way to wind down the day. Preview the new OnDialog landing page creation and management solution (powered by our SiteTuners TuningEngine). This groundbreaking system lets you visually design a landing page test and deploy it with the push of a button – no I.T. involvement or page tagging needed!

  • Wednesday  March 25th 2:00 pm – 3:00 pmYour Baby Is Ugly – Landing Page Mini-Critiques
  • Join me in the exhibit hall (booth # 1122) to see websites and landing pages dissected live. You can simply watch or volunteer your site – I promise you will learn a lot either way. This session is open to Expo-Pass -only holders in addition to full conference attendees.

  • Thursday March 26th 2:15 pm – 3:30 pm – Google Website Optimizer: Radically Improve your Conversion Rate!
  • Moderator Bryan Eisenberg will lead a lively discussion with Trevor Claiborne, Kayden Kelly, and me about the best way to leverage Google’s excellent free landing page testing tool.

Hope to see you all there!

Landing Page Testing Workshop – Boston November 6th, 2008

October 18, 2008 Leave a comment

I love Boston. Having just been there earlier this summer to lead a solo session at the Affiliate Summit, I get a chance to return again soon.

Search Engine Strategies is holding a training day on November 6th at the Hilton Boston Back Bay. My morning workshop is one of two parallel tracks, and will be followed by two more workshops in the afternoon.

For those of you who will miss it on October 24th at eMetrics in Washington D.C., this is an opportunity to get the half-day training on Landing Page Testing Hands On: Developing Your Action Plan.

Click here for event details.

Hope to see you in Boston!

Online Landing Page Testing Workshop – October 28th 12noon EDT

October 14, 2008 2 comments

Search Engine Strategies and Market Motive are teaming up for a new online workshop series. The next workshop will be an action-packed one on “Landing Page Testing for Higher Profits” hosted by CEO and author of Amazon’s e-commerce bestseller “Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions” Tim Ash (yes me).

This will be an interactive session with audience participation.

Data and time 12noon-2pm EDT on Tuesday October 28th (9am-11am PDT).

The price is only $395 (cheaper than a plane ticket to hear me speak at a conference).

If you would like additional information (including a short video), please visit the event page.

Short summary:

Are you turning away your website visitors? Instead of guessing at your website visitor’s needs, you can ask them what they prefer. Landing page testing allows your visitors to design a more satisfying experience for themselves, and put more money in your pocket. Know what works — no hand-waving or techie talk in this session.

Learn how to quickly diagnose potential conversion problems, test, and uncover better performing versions of your landing page.

SES San Jose 2008 Recap

September 17, 2008 Leave a comment

It’s hard to believe that almost a month has passed since SES San Jose, but I will try to gather my thoughts and hit the highlights (see my photos here) …

One of the impressions that I was left with was that the current search pecking order will be hard to change. Google seems perched securely in the top spot. Yahoo is almost the same size (14,000 employees vs. 16,000 for Google), but does not seem to be as nimble or innovative. MSN seems to have no vision at all as evidenced by the lackluster roadmap to nowhere described in their keynote speech by Satya Nadella.

The other key impression is that landing page optimization has finally arrived. There was tremendous buzz at the show starting with a signing of Bryan Eisenberg’s new book Always Be Testing (Bryan’s hand was cramped by the end of the signing). My solo session on Landing Page Testing & Tuning drew over 500 attendees and was very well received. I brought a few dozen books along to sign and they were gone in a few minutes.

During the same day the sponsored session What’s new with Google Analytics and Website Optimizer? was also packed. Avinash Kaushik and Tom Leung gave a very helpful update about the latest features of each product (I will blog separately about the recent enhancements to GWO).

The Landing Page Utopia: Expert Roundtable session was also very solid and featured Yahoo’s Ron Berlanger as moderator along with Scott Brinker from ion interactive, Frans Keylard from Widemile, Alissa Ruehl from Apogee Search, and Jonathan Mendez of RAMP Digital.

The nightlife was in its usual great form. With the Google Dance on Tuesday night as just a warm-up for many people for the late night partying in various other venues.

Hope to see you all next year!

Search Engine Strategies San Jose – Prequel

Dog days of summer again – must be time for one of the biggest online marketing conferences in the world. Search Engine Strategies San Jose 2008 will be held from Aug 18 – 21 in San Jose.

Tuesday August 19th is shaping up to be quite a day for my favorite topic of landing page optimization:

  • 11-12:15 – My solo session on “Landing Page Testing & Tuning” – I will be featuring the top ten landing page testing mistakes to avoid (and giving away cash- really).
  • 12:15-12:45 A book signing of my Amazon e-commerce bestselling “Landing Page Optimization: the Definitive Guide to Testing and Tuning for Conversions” book (in the same room as my session) – your chance to get an autographed copy.
  • 2:45-3:45 What’s new with Google Analytics and Website Optimizer?” with Google’s Tom Leung and Avinash Kaushik. Last year’s session was jammed to the rafters, so get there early or there may not even be floor space left to sit down.
  • 4:00 – 5:15 – Landing Page Utopia: Expert Roundtable – with Yahoo’s Ron Belanger moderating, Scott Brinker from Ion Interactive, Frans Keylard from Widemile, Alissa Ruehl from Apogee Search, and Jonathan Mendez from Ramp Digital.

That same night you can catch up with me at the Google Dance where I will be arriving in style on the VIP limo bus courtesy of SES/SEW.

Looking forward to the Search Bash the following night as well.

Hope to see you there – note to first timers: pace yourselves.

Search Engine Strategies NYC – Tough Crowd, High Session Scores

April 17, 2008 1 comment

I speak at different conferences around the world. But SES New York is special because it is one of the largest online marketing gatherings, and also because it is known for having tough audiences. You can almost be guaranteed to have lower session scores than comparable presentations in other cities.

As I mentioned in my previous SES NYC Wrap-up post my Landing Page Testing & Tuning solos session on March 18th was very well attended (over 500 people). Of course I gave it my best shot, but I did not expect the response that I received.

My session score was a 4.75 out of 5.00 (by far my personal best)!

That means that on average the attendees thought that I was “almost excellent”.

I attribute the score to the following combination of factors:

  • Actually getting a full night’s sleep the night before
  • Excellent material from my new Landing Page Optimization book.
  • An animated presentation style (I jumped around, yelled, and even swore a couple of times)
  • Giving away $20-bills for even incorrect answers to my questions
  • A generous grading disposition from attendees still recovering from their St. Patrick’s Day festivities

Now if only there was a major holiday involving drinking the day before each of my speaking engagements, I might have figured out a way to keep my scores up …


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